Tumblr (3.0; @deanhacohen)http://deanhacohen.com/<p> <object height="281" width="500" data="http://vimeo.com/moogaloop.swf?clip_id=8163541&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash"> <param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8163541&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1"></object> </p>http://deanhacohen.com/post/277869977http://deanhacohen.com/post/277869977Thu, 10 Dec 2009 15:08:00 -0500<p><br/><br/>___________________________________________________________________<br/><br/><br/><br/>TV Guide brand (2009 Effie winner)<br/><br/>TV show junkies don’t live for TV. They live for their favorite show. And they hate it when an episode ends for the week. Which begged the question:<br/><br/>What if there were a way to keep a show fan’s buzz going past the duration of the episode? To extend the high through the week?<br/><br/>That insight ignited a creative and media idea that won the TV Guide multiplatform account.<br/>Led to an Effie-winning integrated campaign.<br/>And repositioned the brand for a new generation of entertainment junkies.</p>http://deanhacohen.com/post/116334717http://deanhacohen.com/post/116334717Mon, 01 Jun 2009 13:22:00 -0400<iframe src="http://player.vimeo.com/video/4887699" width="400" height="232" frameborder="0"></iframe><br/><br/>http://deanhacohen.com/post/114509167http://deanhacohen.com/post/114509167Thu, 28 May 2009 19:00:00 -0400<p><br/><br/><br/><br/></p> <p>Corona<br/><br/>Amidst all the bar scenes and frat-boy humor, Corona quietly invites people to step out of their everyday world into another.</p>http://deanhacohen.com/post/116336168http://deanhacohen.com/post/116336168Thu, 28 May 2009 18:56:00 -0400<img src="http://25.media.tumblr.com/P3Xk43D2no1l7glrFSvHvlCBo1_500.jpg"/><br/><br/>http://deanhacohen.com/post/114508995http://deanhacohen.com/post/114508995Thu, 28 May 2009 18:55:00 -0400<img src="http://27.media.tumblr.com/P3Xk43D2no8k99roM5Y3bC2Yo1_500.jpg"/><br/><br/>http://deanhacohen.com/post/116939517http://deanhacohen.com/post/116939517Thu, 28 May 2009 18:54:00 -0400<img src="http://29.media.tumblr.com/P3Xk43D2no1l6vdsVgLL1PNao1_500.jpg"/><br/><br/>http://deanhacohen.com/post/114508844http://deanhacohen.com/post/114508844Thu, 28 May 2009 18:45:00 -0400<iframe src="http://player.vimeo.com/video/4887813" width="400" height="300" frameborder="0"></iframe><br/><br/>http://deanhacohen.com/post/114508621http://deanhacohen.com/post/114508621Thu, 28 May 2009 18:40:00 -0400<p><br/><br/></p> <p>How to push Corona’s “Vacation in a bottle” positioning out from old media into new—keeping it fresh and relevant? The medium can change, but an ownable consumer insight stays the same.</p>http://deanhacohen.com/post/116892639http://deanhacohen.com/post/116892639Thu, 28 May 2009 18:36:00 -0400<iframe src="http://player.vimeo.com/video/4887859" width="400" height="300" frameborder="0"></iframe><br/><br/>http://deanhacohen.com/post/114508431http://deanhacohen.com/post/114508431Thu, 28 May 2009 18:35:00 -0400<p><br/><br/><br/></p> <p>Rozerem<br/><br/>If you can’t sleep, you can’t dream. And your dreams want you back. <br/><br/>How to incite trial of a more natural sleep pill without having to tag it with all the legal mumbo jumbo?<br/>Stick to the insight, not the claim.<br/>These were the first branded, non-indicated reminder ads of their kind.</p>http://deanhacohen.com/post/116336902http://deanhacohen.com/post/116336902Thu, 28 May 2009 18:34:00 -0400<iframe src="http://player.vimeo.com/video/4888418" width="400" height="300" frameborder="0"></iframe><br/><br/>http://deanhacohen.com/post/114508273http://deanhacohen.com/post/114508273Thu, 28 May 2009 18:33:00 -0400<p><br/><br/><br/><br/></p> <p>Sealy<br/><br/>Cultural truth: Most Americans no longer get eight hours of sleep each night. We’re lucky to get six. So, what if we could get a better six? That simple insight won the Sealy Posturepedic account.<br/>Retailers got the handle they were craving. <br/>And Sealy got a culturally spot-on space for the brand to live.</p>http://deanhacohen.com/post/116347286http://deanhacohen.com/post/116347286Thu, 28 May 2009 18:32:00 -0400<iframe src="http://player.vimeo.com/video/4888487" width="400" height="300" frameborder="0"></iframe><br/><br/><p><br/></p>http://deanhacohen.com/post/114508132http://deanhacohen.com/post/114508132Thu, 28 May 2009 18:31:00 -0400<iframe src="http://player.vimeo.com/video/4967914" width="400" height="306" frameborder="0"></iframe><br/><br/><p><br/></p>http://deanhacohen.com/post/116935389http://deanhacohen.com/post/116935389Thu, 28 May 2009 18:30:00 -0400<p>How do you know if an insight has legs? It can lead to multiple campaign ideas. This year’s Better 6 campaign, with a wink and a smile, salutes those among us who sacrifice sleep to do extraordinary things. Click on the launch ad twice to enlarge.</p>http://deanhacohen.com/post/116348939http://deanhacohen.com/post/116348939Thu, 28 May 2009 18:29:00 -0400<img src="http://28.media.tumblr.com/P3Xk43D2no1yz89tPovpyXrYo1_r4_500.jpg"/><br/><br/>http://deanhacohen.com/post/114679952http://deanhacohen.com/post/114679952Thu, 28 May 2009 18:28:00 -0400<img src="http://27.media.tumblr.com/P3Xk43D2no1yzt5z7EnBuRwto1_500.jpg"/><br/><br/>http://deanhacohen.com/post/114680199http://deanhacohen.com/post/114680199Thu, 28 May 2009 18:27:00 -0400<img src="http://26.media.tumblr.com/P3Xk43D2no1z0dsyps8tQwXmo1_500.jpg"/><br/><br/>http://deanhacohen.com/post/114680363http://deanhacohen.com/post/114680363Thu, 28 May 2009 18:25:00 -0400<img src="http://28.media.tumblr.com/P3Xk43D2no1z0v50KhphYy3Xo1_500.jpg"/><br/><br/>http://deanhacohen.com/post/114680497http://deanhacohen.com/post/114680497Thu, 28 May 2009 18:24:00 -0400