TV Guide

TV show junkies don’t live for TV. They live for their favorite show. And they hate it when an episode ends for the week. Which begged the question:

What if there were a way to keep a show fan’s buzz going past the duration of the episode? To extend the high through the week?

That insight ignited a creative and media idea that won the
TV Guide multiplatform account.
Led to an Effie-winning integrated campaign.
And repositioned the brand for a new generation of entertainment junkies.