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TV Guide brand (2009 Effie winner)

TV show junkies don’t live for TV. They live for their favorite show. And they hate it when an episode ends for the week. Which begged the question:

What if there were a way to keep a show fan’s buzz going past the duration of the episode? To extend the high through the week?

That insight ignited a creative and media idea that won the TV Guide multiplatform account.
Led to an Effie-winning integrated campaign.
And repositioned the brand for a new generation of entertainment junkies.